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Course-Specific Web Guide - Marketing


College Searches
    CollegeSource - www.collegesource.org
    Contains full text of the catalogs of all colleges in the United States and Canada. This database is available on campus.

    CollegeNet - www.collegenet.com
    One-stop searching for information available on the Web about higher education, colleges, admission requirements, scholarships, financial aid. Includes online application forms.

    Peterson's College Guides - www.petersons.com
    Website of the long-established firm that publishes annual guides to 2-year and 4-year colleges. Includes information, some free and some fee-based, on college search, information on financial aid, test preparation, study abroad and distance learning programs.

Marketing Associations
    American Marketing Association - www.ama.org
    AMA is a major professional association of marketers, providing its members with information about industry trends, marketing tools, best practices, career leads, conferences, training, etc.

    Business Marketing Association - www.marketing.org
    Professional association for "business-to-business marketers and communicators," BMA provides members with "information, skill enhancement, and networking opportunities."

    Sales and Marketing Executives: International - www.smei.org
    SME-International is a "worldwide association of sales and marketing management." Its goal is to establish sales and marketing as a recognized profession with standards, certification, continuing education, and programs to attract students to career opportunities in the field.

Sites Offering Career Information
    Careers in Marketing - www.careers-in-marketing.com
    A website within a website (http://www.careers-in-business.com), Careers in Marketing offers extensive lists of web links to information about the fields of advertising, retailing, product management, and market research. Recommended books link to amazon.com and not all links work but the site provides clear, basic information and many directions for further research.

    Job Hunting and Career Information Guide -
    www.lagcc.cuny.edu/library/resources/jobhunting.htm

    List of Internet resources, available on the LaGuardia Library home page under "Guides & Publications - Web Guides."

    Marketing Virtual Library: Careers in Marketing - www.knowthis.com/careers/careersmkt.htm
    Part of the World Wide Web Virtual Library on marketing, this website provides advice and leads for those pursuing careers in "marketing, market research, advertising, selling, promotion, and other marketing-related areas."

    Occupational Outlook Handbook: Marketing - www.bls.gov/oco/ocos020.htm
    Up-to-date information about occupations in management and business and financial operations, compiled by the U.S. Bureau of Labor Statistics. Includes sections on the Nature of the Work, Working Conditions, Employment, Training, Other Qualifications, and Advancement, Job Outlook, Earnings, Related Occupations, and Sources of Additional Information.

    Riley Guide: Marketing - www.rileyguide.com/sales.html
    "The Riley Guide is a directory of employment and career information sources and services on the Internet. It is primarily intended to provide instruction for job seekers on how to use the Internet to their best advantage, but recruiters and other career service industry professional will find information here to help them also."

Compiled March 2003 by J. Devine and L. Fluk
Revised by Alexandra Rojas, 7/07