Spring 08 : 10 Courses for Designers and Artists
Get the business skills you need to grow your business.
We understand that designers get very few or no business training in school.
We know how time consuming is it trying to figure out how to sell, bill or market
your products in addition to producing them. Try one of our business courses and start building your design business.
Business Courses:
1. Business Planning for Designers and Artists - Starts April 152. So You Have a Good Idea for a Design Business - April 29
3. Opening your Design Business - May 6
4. Guerrilla Marketing for Professional Designers - Starts April 03
5. Promote Your Design Business Online - Starts April 21
6. Planning for Growth in your Design Business - May 13
Sustainable Design Courses:
7. Photovoltaics and PV installation [20 AIA Credits] - Starts May 20
8. How to Design and Sell Greener Products [6 AIA Credits] - April 26
9. Introduction of Sustainable Design [6 AIA Credits] - May 17
Technical Course:
10. Mastering AutoDesk Inventor - Starts April 1
These are what some designers have to say about our classes:
Guerilla Marketing"Thank you for the great class, valuable tips and the push to get our act together. The training you gave me to describe what we do/who we are in a clear and intriguing manner was invaluable."
- Christine Nakaoka, Nakaoka Design
Model Making
"The class was well-organized and Mr. Nellini was eminently qualified and always well-prepared.
Even though the class ranged widely in the experience and background of the students, he managed to tailor the lectures
and assignments to the benefit of everyone in the class."
- Jim Jenkins, Design and Scenic Production
For more testimonials click here.
1. Business Planning for Designers and Artists
Tuesdays, April 15 - May 6 (4 sessions/12hrs) 6:00 p.m. - 9:00 p.m. $162 A14BUS001A
This course provides you with an overview of the critical elements necessary to start your business. Learn, explore, develop, discuss and put into place all the important components of your proposed business. As an entrepreneur, you will focus on business planning, business operations, marketing, selling, networking, business law, insurance, finance, banking and business presentations. Invited guest speakers will discuss and share their experiences in the development and growth of their businesses.
About the Instructor:
Susan K. Schear, a business consultant to artists and designers as well as president of ARTISIN, LLC [www.artisin.com]
Click here to read Bio.
-
Sessions:
Session 1: Planning and Goal Setting / April 15
Session 2: Marketing, Selling and Networking / April 22
Session 3: Legal Issues: Intellectual Property / April 29
Session 4: Financials and Insurance / May 6
2. So You Have a Good Idea for a Design Business
Tuesday, Apr 29 (1 session/4hrs) 5:00 pm - 9:00 pm $62 A14BUS006A
Are you planning to turn your ‘good idea’ into a profitable business venture? Learn how to determine if your good
idea can actually become a viable design business. Learn how estimates of market demand, costs, and pricing can help you decide
whether your business could work.
3. Opening your Design Business
Tuesday, May 06 (1 session/4hrs) 5:00 pm - 9:00 pm $62 A14BUS007A
Once you’ve identified a viable business idea, how do you make it a reality? This course will take you through the practical steps necessary to open a design business and begin operations. Prerequisite: course “So You Have a Good Idea for a Design Business”.
4. Guerrilla Marketing for Professional Designers
Thursdays, Apr 03 - Apr 24 (4 sessions/8hrs) 6:00 pm - 8:00 pm $162 A14MKT001A
This course will familiarize professional designers with basic guerrilla marketing principles
that can be used to maximize the promotion of products and services. In this program you will
learn how to define your target audiences, describe your design signature, develop sales and
promotional literature, write press releases, procure magazine and broadcast publicity, procure
speaking engagements, choose appropriate sales venues, and practice strategic networking.
Guerrilla tactics [savvy, not spending] are employed.
About the Instructor:
Susan Harkavy, a public relations consultant to up-and-coming design businesses.
Click here to read Bio.
Sessions:
Session 1: Create a Guerrilla Marketing Plan / April 3
Session 2: Package Yourself / April 10
Session 3: Generate Publicity / April 17
Session 4: Market Yourself 24/7 / April 24
5. Promote Your Design Business Online [ONLINE COURSE]
Mondays, Apr 21 - May 12 (4 sessions/12hrs) 6:00 pm - 9:00 pm $162 A14MKT002A
This course will teach you the basics to successfully market your creative services online. Learn how to develop a one-page online marketing plan to implement immediately. You will also learn how to use online marketing tools to target your customers, spread the word about your business and drive customer traffic to your website. Students will be provided with an overview of online marketing efforts within the industry and a chance to learn from other entrepreneurs.
-
Sessions:
Session 1: Best and Most Effective Online Marketing Tools / April 21
Session 2: How to create the most user-friendly site for your visitors / April 28
Session 3: How to drive good hot prospects to your web site / May 5
Session 4: How to create an email newsletter that will cut through the clutter / May 12
6. Planning for Growth in your Design Business
Tuesday, May 13 (1 session/4hrs) 5:00 pm - 9:00 pm $62. A14BUS008A
Now that you’ve established your design business, how can you set realistic projections for growth? This workshop will show you how to project growth in sales as well as the associated expenses; how to establish realistic assumptions; and how to use Excel spreadsheets to organize your projections for use in your business plan. Prerequisite: familiarity with Excel.
7. Photovoltaics and PV installation
Saturdays: May 17, 31, June 7, 14, 21, 28, July 12, 19. 1:00 - 6:00 pm. (8 sessions) $582 A14CNS001A
Get a comprehensive overview of the history, physics, design, installation and operation of photovoltaic installations.
Participate in 24 hours of classroom lecture/discussion, an 8-hour session to solar site visits, and an 8-hour hands on
lab during which you build a small PV array. This course prepares you to take the NABCEP [North American Board of Certified
Energy Practitioners] Entry Level Exam. Pre-requisite: Math/ Electricity Basics for PV Installers or equivalent.
This course is part of the CUNY PV Training Program funded
in part by NYSERDA and developed and administered by the Center for Sustainable
Energy at Bronx Community College, www.csebcc.cuny
Instructor: Hugo Pedernera
8. How to Design and Sell Greener Products [6 AIA credits]
Saturday, April 26 (1 session/6hrs) 9:30 am - 4:00 pm $122 A14BUS005A
Invest a morning this summer to learn how to use “eco-design” strategies to
trigger enhanced and new products that are at once profitable, innovative, sustainable and
able to compete in a global marketplace fast becoming “green”. Learn strategies
for reducing environmental impacts throughout a product’s life cycle, and how to use
effective tools like Life Cycle Assessment. Explore insights into customers’ needs and
learn how to pay off your design innovations with compelling, credible advertising and marketing
that can make products appeal not just to green, but mainstream consumers and business-to-business
customers.
About the Instructors:
This interactive workshop is led by Jacquelyn A. Ottman, expert in green marketing, eco-innovation and principal organizer of Design: Green
–the pioneering eco-design educational initiative [www.designgreen.org], together with David Bergman, LEED certified architect and instructor of eco-design at Parsons.
Click here to read Bios.
For course information and registration please call - 718.663.8403
| top |
9. Introduction to Sustainable Design. Sustainable Strategies and Rating Systems. [6 AIA credits]
Saturday, May 17 (1 session/6hrs) 9:00 am - 4:00 pm $122.00 A14BUS003A
In this one-day course students will learn how sustainable materials and renewable energy
strategies are integrated into the building design process. Instructors will also review current
green building rating systems.
Part I introduces Sustainable Design Principles and Case Studies and Part II applies the
principles to building designs focusing on renewable energy and recycled materials. Learn the
feasibility and applicability of the current green building rating systems including LEED,
LABs 21 and Greenglobes.
About the Instructors:
The course is led by ARUP consultant Shruti Narayan, and Jamy Bacchus, who has worked on the sustainable design
of the Freedom Tower and NY Jets Stadium in NY York. Both instructors are LEED accredited
engineers and sustainability consultants.
Click here to read Bios
For course information and registration please call - 718.663.8403
10. Mastering Autodesk Inventor
Tuesdays, Apr 01 - Jun 17 (12 sessions/36hrs) 6:00 pm - 9:00 pm $562. A14CMP001A
Learn how to use Autodesk Inventor software to generate 3D models. Through various hands-on assignments, you will create parts and assemblies, create virtual prototypes of products, and perform animation to confirm design intent. You will be required to submit projects that involve producing 3D models used in product design.
