• Student Communications (Hobsons)

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  • Communicate with the Students You Want to Reach

    Do you have a message just for English majors? How about reminding students with less than 30 credits that they need to be advised before they register? Save time, resources and energy by communicating directly with specific segments of our current students by email and on My LaGuardia, the “one-stop-shop” online tool just for students, both powered by Hobsons.

    This section of our website is designed to tell you all you need to know about Hobsons and how to send targeted communications only to those students you want to reach.

  • Workflow and Approval Chain

    Processes for Email & My LaGuardia Page Content

  •  1) What is Hobsons?

    Hobsons is the Customer Relationship Management (CRM) application that the College uses to communicate with prospective and current students. The application allows the College to track and manage our communications and engagement with students for retention—from the point of prospect through graduation. 

                                Population  Hobsons CRM Name Communications Vehicle Student Facing Name

     Prospective and Newly Admitted  Students

     Hobsons Connect  Communications posted on student portal VIP  

     Prospective and Newly Admitted  Students

     Hobsons Connect  Communications sent to student’s personal email account Personal Email 
     Current Students Hobsons Retain Communications posted on student portal My LaGuardia
     Current Students Hobsons Retain Communications sent to student’s LaGuardia Microsoft 365  email account LaGuardia Student  Email

      The advantages of using Hobsons for student communications: 

      • Selection of targeted email lists using CUNYfirst data so not all students have to receive all emails, e.g., an email targeted to nursing majors can be sent to nursing majors only. 
      • Better analytics, e.g., open rate, specifically who opened the email, etc. 
      • Personalization, i.e., student’s first name can be used in initial greeting, the from of the email can be any email address designated.
      • Consistent branding and format.
      • Text and HTML versions generated.

      Benefits and features include:

      • Logging into My LaGuardia allows for single sign on to other LaGuardia applications, e.g, ePortfolio, eCareer, The College's Wi-Fi system and The Library research database.
      • My LaGuardia's wallet feature will allow for an additional sign on to CUNY applications, e.g., CUNY Portal, CUNYfirst, Degree Audit and Blackboard.
      • Critical message area at top of page that allows for personalized messages to students including alerts for service indicators, important messages from departments, i.e., balance owed from the Bursar’s office, etc.
      • Access to brief synopsis of academic information including GPA and credits earned.
      • Identification of student’s major and links to access information about major.
      • Icons for other applications include unopened emails warning.
      • Polls allow for quick canvassing of student opinions.
      • Key and/or helpful videos, i.e., financial aid video, etc., will be embedded.

       2) Who can request My LaGuardia Content & Email Communications?

      In order to maintain our communications with current students, a representative from each department will be responsible for that department’s My LaGuardia & Email communications content by means of an online work request ticketing system that assigns tasks to the appropriate Divisional Liaison. Requestors can be:


      • The College’s faculty and staff following the process detailed in question number three.
      • Students under extenuating circumstances with faulty and/or staff supervision following the process detailed in question number three.

       3) What types of messages can be requested?

      One of the primary overarching communications objectives of the College is to streamline student communications and in support of that objective, to use online communications to target specific student groups rather than inundate all students with all messages. 


      Access Records
      Advisement Schedule - General
      Application News
      College-wide Events
      CUNYfirst Alerts
      ePortfolio Updates
      Financial Aid
      Free Online Tutoring
      Get Help
      LIVE@LaGuardia Updates
      Peer Programs
      Program Offers to All Students, i.e., Single
      Stop Tax Return Services, etc.
      Registration – General Information
      Student Advisement Degree Audit
      Student Elections
      Student Life


      Appeals Committee
      Acceptance Letters
      Admissions Information
      Advisement Appointment Times
      Alumni Association
      Assistance & Help
      Campus Tours
      Direct Admissions Information
      Evaluation – Intent to Graduate
      Events & Activities
      Family Days
      Financial Aid Issues
      Free Online Tutoring
      Honors Programs
      Immigration Status
      International Students
      New Student Advisement and Registration
      New Student Orientation VIP Messages
      Non-Degree Applicants
      Placement Exam Appointments
      Prospective Students
      Registration Appointments
      Residency Information
      Special Programs, i.e. College Discovery
      Student Activities/Clubs
      Student Government Candidate Orientation
      Tuition Assistance Program (TAP) Eligibility
      Tuition Bill Issues
      Tutoring Programs

       4) What is the process?

      The process for using Hobsons Retain incorporates a system of check points to ensure that we streamline communications as we also establish a priority for messaging based on College-wide, divisional and departmental objectives. User groups make up the request process as follows:


      • Departmental Liaison - creates content

      • Communication Liaison - a departmental coordinator who gathers content from various program areas. Communication Liaisons create, edit, decline and approve all content submitted by the Departmental Liaison.

      • Divisional Liaison – edits, declines and approves all content submitted by the Departmental & Communication Liaisons. This group can change preferences and permissions on behalf of other members within the same division.

      • Communications Manager – edits, declines and publishes all requests

      • Communications Senior Manager – edits, declines and publishes all requests and can change preferences and permissions on behalf of other managers.

      • Hobsons Administrators – processes and completes all requests

      • Hobsons Manager – maintains membership and permissions for all users and groups
      Hobsons Process