BTT – Travel, Tourism and Hospitality Management

3 credits; 3 hours
This course is an overview of the travel, tourism, and hospitality
industry. It explores the structures, products and services of
industry suppliers, such as transportation companies, attractions,
hotels and other lodging providers, and of marketing organizations,
such as travel agencies, tour packagers and destinationpromotion
organizations. The course also traces the evolution of
the industry and explores its role in contemporary life.
Prerequisite: CSE099, ENA/ENG/ESA099/ENC101, MAT095

3 credits; 3 hours
This course introduces students to airline reservations and ticketing
terminology, regulations, and procedures. Students learn how
to plan air itineraries using printed reference materials, to reserve
seats, to calculate fares, and to issue tickets and other airline
forms. Emphasis is placed on the appropriate interpretation of
routing and fare rules.
Prerequisite: BTT101

3 credits; 3 hours
This course is designed to introduce students to the operation of
airline reservation computer systems. Students will learn formats
to access information stored in the computer and to enter new
data. Students will use these formats to make airline, rental car,
and hotel reservations, create passenger records, quote airline
fares, and issue airline tickets.
Prerequisite: BTT110

3 credits; 3 hours
This course is an introduction to research techniques used in tour
planning by travel professionals. Students learn how to use information
sources such as industry reference guides, travel guidebooks,
and brochures to select travel products suited to client
needs. Students also learn the terminology and reservations
procedures used by hotels, railroads, car rental companies, cruise
lines, and tour packagers. The major attractions of destinations in
North America and the Caribbean are discussed.
Prerequisite: BTT101

3 credits; 3 hours
This course continues the study of tour planning, with emphasis
on the principles of tour design and management. Topics include
selecting escorted tours, planning customized independent tours,
developing and administering group tour programs, and applying
basic sales, marketing, and finance principles to the retail travel
environment. Discussions will include the major attractions of
destinations in South America, Europe, Africa, Asia, and the
Pacific.
Prerequisite: MAT096, BTT120, ENC/ENG101, SSE125

3 credits; 3 hours
This course is designed to provide students with knowledge of the
world's most visited destinations while offering them a comprehensive
introduction to the countries of the world. Students will
learn to use electronic and print tourism destination research
sources. Emphasis is placed on both cultural and natural tourist
attractions.
Prerequisite: BTT101

3 credits; 3 hours
This course is designed to introduce students to various hospitality
information systems. Students will gain basic foundation skills
of an airline reservation computer system, a hotel front office system
and a restaurant point of sale system. Students will also use
web-based and Internet technology to understand the current
role of technology in the hospitality industry.
Prerequisite: BTT101

3 credits; 3 hours
This course examines business law concepts and principles as
they pertain to the travel, tourism, and hospitality industry.
General topics include the nature of American law and the legal
system, negligence law, and contract law. Industry-specific topics
include the rights and responsibilities of airlines and other transportation
providers, lodging facilities, restaurants, patrons, and
travel agents. Employment law and government regulation of the
industry are also discussed.
Prerequisite: BTT101

3 credits; 3 hours
This course will provide students with the fundamental concepts
of hospitality customer service and sales. Emphasis is placed on
selling skills and customer service techniques that enhance sales
and help to create a loyal customer following. Students will focus
on how to manage a hospitality organization in such a way that the
guest's expectations of quality and value are met and exceeded.
Prerequisite: BTM101, BTT101

3 credits; 3 hours
This course examines the roles of travel consultants and managers
in the retail travel environment. Travel services, such as air
and land transportation, cruises, accommodations, and tours are
described, as well as policies and procedures associated with their
sale. Managerial functions, such as marketing, organizational
design, human resources, accounting and finance, legal and regulatory
compliance, and risk management of planned and existing
agencies are discussed.
Prerequisite: BTM101, BTT102

3 credits; 3 hours
This course will focus on the development of themed travel and
tourism programs appealing to those with special interests. Types
of specialty travel to be discussed include small-ship cruise travel,
as well as adventure, space, gastronomic, sport, and volunteer
tourism. Environmental sustainability in tourism development
will constitute an underlying theme throughout the course.
Students will be required to design a special interest tour and create
promotional materials for it.
Prerequisite: BTT202

3 credits; 3 hours
This course will introduce students to the basic elements of meeting,
convention and event planning. Students will learn how to
generate business through sales and providing service to the
group and convention industry. Students will focus on the overall
management of events.
Prerequisite: BTT101

3 credits; 3 hours
This course is designed to explore the role of destination management
organizations (DMOs) and how they can function effectively.
Emphasis is placed on stimulating economic development
in cities, states, and nations. Students are introduced to the elements
that create a positive image for a tourism destination.
Prerequisite: BTA111, BTM101, BTT101

3 credits; 3 hours
This course is an examination of the operations and management
of hotels and other lodging properties such as time shares and
vacation resorts. The roles of departments such as the front
office, housekeeping, marketing and sales, human resources, food
and beverage and loss prevention and security are discussed, as
well as the role of the general manager. The concepts of yield
management, management contracts and franchise agreements
are highlighted.
Prerequisite: BTM101, BTT101

3 credits; 3 hours
This course familiarizes students with the front office department
of the hotel. Students will focus on all aspects of the hotel front
office including: the guest cycle, reservations, front office
accounting, front office audit, account settlement and revenue
management. Students will work on a simulation of a hotel front
office experience.
Prerequisite: BTA111, BTT231