BTN – Urban Study

BTN195 Profile and Prospects of Business in New York City
3 credits; 3 hours
This is an urban study course which examines the status of business
in New York City using various sources of data and field
assignments such as visitations to the New York Stock Exchange,
major business corporations, and various government agencies.
Students will learn how to develop a profile of business in New
York City in terms of employee, type of industry, and form of
ownership. Students will also learn about various social responsibility
programs being offered by the business community, and
will examine the many different career opportunities available in
the NYC area.
Prerequisite: MAT095, BTM101 or BTB101
This is aWriting Intensive course.

BTN211 Travel, Tourism and Hospitality Marketing
3 credits; 3 hours
This course examines the principles of marketing as applied in
the travel, tourism, and hospitality industry. Stages in the marketing cycle, including research, strategies, planning, and the
components of the marketing mix will be discussed. The role of
marketing functions performed by urban tourism industry organizations
as well as the tourism image/experience of New York
City will be explored through field trips and/or guest speakers
and community-based projects.
Prerequisite: BTM101, BTT101
This is aWriting Intensive course.