BTM – Business Administration and Management

3 credits; 3 hours
This is an introductory course designed to acquaint the student
with the role of business in our economy, the forms of organization,
and the various business functions such as management,
personnel, marketing, and finance. Career opportunities in the
business world are also explored. This course should be taken
prior to any other business courses.
Prerequisite for BTM101: CSE095, ENA/ENG/ESA099/ENC101
Prerequisite for BTB101: CSE095, ESL/ESR098

3 credits; 3 hours
This course is a study of the monetary and credit systems of our
economy and related policies and problems. In addition, the
course addresses itself to the following: 1) commercial and noncommercial
banking institutions and operations; 2) money and
banking in relation to prices, economic growth, and international
events.
Prerequisite: MAT095, BTM101 or BTB101

3 credits; 3 hours
This course is an analysis of the role of the manager and the functions
of management in an enterprise. Consideration is given to
the interlocking nature of these functions and the principles
which are the basis for the practice of management. Attention is
given to the impact of the external environment on the development
of the managerial role and on managerial practice. This
course is required for Business Administration and Management
students prior to their first internship.
Prerequisite: BTM101 or BTB101

3 credits; 3 hours
This course explores the vital role of marketing in our economy.
The factors of consumer behavior and motivation are covered to
provide an understanding of market planning. The system of distribution
of goods from producer to consumer is discussed by
relating theory to actual case histories.
Prerequisite: BTM101 or BTB101

3 credits; 3 hours
This course covers the social and economic impact of real estate,
the nature and instruments of property rights, various types and
aspects of property ownership, real estate brokerage operations,
and discussion of urban planning needs. Successful completion of
the course material is required to take the New York State licensing
examination. Students must obtain broker sponsorship in
order to take the New York State licensing examination for Real
Estate Salesperson.
Prerequisite: Permission of the department.

3 credits; 3 hours
This course begins by introducing students to some basic aspects
of the American legal system, including the courts, tort law, and
criminal law. It proceeds to an in-depth exploration of the law of
contracts from their formation to their enforceability in court.
Other topics include employment law, bankruptcy law, and legal
problems posed by the computerization of society.
Prerequisite: CSE095, ENA/ENG/ESA099/ENC101

3 credits; 3 hours
This course introduces the student to the important areas of
products liability, consumer law, secured transactions, partnerships,
corporations, agencies, and bailments.
Prerequisite: BTM110

3 credits; 3 hours
This course gives a broad overview of advertising, its roles in
marketing, and as a motivational force in society. The nature of
media and their creative and productive functions are discussed
as they are related to advertising programs.
Prerequisite: BTM101 or BTB102

3 credits; 3 hours
This course will provide a basic understanding of the tools, skills,
business concepts, strategic opportunities, and social issues that
surround the emergence of electronic commerce on the Internet.
Current practices and opportunities in electronic payments, electronic
retailing, electronic distribution, and electronic collaboration
are discussed. Some of the problems surrounding electronic
commerce such as security, intellectual property rights, acceptable
use policies and legal liabilities are included.
Prerequisite: CSE099, ENA/ENG/ESA099/ENC101

3 credits; 3 hours
This course, designed for Administrative Assistant majors, is an
introduction to the principles and practices of office management
and administration. It will include such topics as the office environment,
employee/employer relations, job analysis, and evaluation,
fundamentals of motivation, the function of procedures, and
labor relations and grievances.
Prerequisite: CSE099, ENA/ENG/ESA099/ENC101

3 credits; 3 hours
This course is designed to introduce the student to the role of
commercial credit and collection in today’s business world. It will
examine the role of the credit department within a company, the
positions with the department, and career possibilities. In addition,
it will prepare the student to work as a collector in a credit
department by explaining specialized terminology, collection
policy, principles and procedures, and necessary legal concepts.
Prerequisite: MAT095, BTA109 or BTA111, BTB101 or
BTM101
This course is open to any student as an unrestricted elective but
is primarily intended for students interested in the commercial
credit and collection industry.
This course is offered in an Online format only.

3 credits; 3 hours
This course will provide students with skills required to analyze
financial statements for credit decisions. Students will examine
income statements, statements of retained earnings, balance
sheets, statements of cash flow, and review trial balance information,
schedules and notes supporting the financial statements.
Students will also learn to make evaluations based on general
economic conditions and economic conditions relating to a
specific industry. A minimum of 6 hours of computer lab work is
required.
Prerequisite: BTA112
This course is offered in an Online format only.

3 credits; 3 hours
This course explores concepts in economics, auditing, accounting,
finance, and commercial law relevant to accounts receivable
financing decisions. It analyzes effects of economic factors on
these decisions. Students will use auditing and accounting principles
to verify the values of collaterals. Students will learn to apply
basic finance mathematics and learn the legal principles of sales
contracts, negotiable instruments, and secured transactions. A
minimum of 6 hours of computer lab work is required.
Prerequisite: BTM140, BTM141
This course is offered in an Online format only.

3 credits; 3 hours
This course is a basic study of the importance of small business,
its status, problems, and requirements for success. The course
covers, among other things, the decision to go into business for
ones self, the preparation needed, the methods of launching the
business, and management functions involved in operating the
business.
Prerequisite: MAT095, BTM101 or BTB101
Prerequisite for Music Recording Technology majors: CSE099,
ENA/ENG/ESA099/ENC101

3 credits; 3 hours
This course is an introduction to the principles and practices of
selling as a profession including such topics as the sales job, the
sales environment, the sales process, and sales training. The dominant
theme is professionalism in contemporary selling.
Prerequisite: MAT095, BTM101 or BTB101

3 credits; 3 hours
This course explores the process of creating a new business venture
from recognition of an opportunity to the launch of the business.
It focuses on the pre-startup phase of venture creation. It
explores pre-launch activities, diversity of entrepreneurs and the
various activities that entrepreneurs typically undertake.
Prerequisite: BTA111, BTM101

3 credits; 3 hours
This course focuses on financial aspects of new businesses and
the financing of their continuing growth. Debt and equity financing,
analysis of financial statements, management of cash flows
and valuation are discussed as they relate to the new business
venture.
Prerequisite: BTM251

3 credits; 3 hours
This course presents issues of strategic thinking and management
within the entrepreneurial enterprise. Strategies for the emerging
venture, the growing venture and for sustaining growth will be
examined.
Prerequisite: BTM251

3 credits; 3 hours
This is an introductory course designed to acquaint students with
the policies, techniques, and institutions that affect businesses
operating in an international environment. Consideration will be
given to the performance of business functions in an international
context and basic terminology of international business.
Prerequisite: BTM101 or BTB101

3 credits; 3 hours
This course examines the policies, procedures, and documentation
required for importing to and exporting from the United
States. The legal foundation for regulation of international trade
will be discussed. Students will learn how tariffs and other regulations
apply to preparing transportation and international trade
documents such as bills of lading, invoices, and certificates of origin.
The importance of trade agreements for documentation will
be examined.
Prerequisite: CSE099, BTM260

3 credits; 3 hours
This course explores global marketing opportunities and how
marketing principles and procedures apply to international business.
Issues of global competition, communication and promotional
effort are discussed in light of the environmental considerations
that affect marketing strategy.
Prerequisite: BTM260

3 credits; 3 hours
This course will focus on principles and practices of financial
activities within international markets. A discussion of letters of
credit, drafts, and other banking documents used in foreign commerce
will be included. Foreign exchange rates, financing of international
trade, methods of reducing financial risk, and services
provided by an international banker will also be examined.
Prerequisite: BTM260

3 credits; 3 hours
This course will introduce students to the marketing applications
of developing information and communication technologies,
especially the Internet. It will also examine how advanced technologies
affect marketing functions. Consideration will be given
to the development of an organization’s marketing strategies in
this dynamic environment.
Prerequisite: BTM101 or BTM116