LAGUARDIA’S BRANDING PROJECT: A RECAP AND AN UPDATE
A lot has already happened during LaGuardia’s branding project, and there’s much more to come.
The project is about building a powerful, consistent message and image of the College with our diverse audiences. It isn’t about changing who we are. It will help us to better communicate our work and passion to various audiences in a language and images that they can understand. If they clearly recognize who we are, that will help us secure additional resources that will support our work to continue to change lives and transform communities.
In addition to strengthening LaGuardia’s reputation as a recognized leader among community colleges, a consistent message and a powerful visual identity will also help us to:
Positively influence the perception of community colleges in the U.S. and abroad.
Strengthen connections with outside businesses
to build opportunities for students.
Continue to recruit outstanding faculty and talented administrators and staff.
Raise our public profile in the media.
Increase alumni participation.
Motivate all stakeholders within the institution
to feel accountable for students’ success.
Members of the Office of Marketing and Communications and Executive Council have been working with our values-driven branding firm BBMG as they investigated the College’s history, inter-viewed faculty, staff, and friends of the College,and conducted the Student Journal Study to discover the core characteristics that make LaGuardia exceptional.
What they found in their research is what we already know: LaGuardia is special because our faculty, staff and students challenge expectations and dare to do more. At LaGuardia, we ask, “What if?”For example, in 1971, we asked what if we open the doors of higher education to all? Then we asked what if we attract the most talented faculty to empower the most underserved? In this spirit, a school that began nameless in an old defense factory – Community College Number 9 – continues in the same bold tradition today. As the economy demands new solutions, we asked what if we train a new generation for the jobs of tomorrow?
The message highlights LaGuardia’s unique
position as a catalytic innovator, responsive to
the needs of students and the surrounding community.
As courageous idealists, the LaGuardia
spirit is indomitable.
The message highlights LaGuardia’s unique position as a catalytic innovator, responsive to the needs of students and the surrounding community. As courageous idealists, the LaGuardia spirit is indomitable.
Feedback on the first round of logos was presented at the Professional Staff Meeting this past June.That constructive criticism spurred a second round of logos, and Executive Council took your suggestions to create three more concepts and tag lines that we want to share with you.
This fall, we will be convening a series of discussion groups to obtain the views of a cross-section of students, faculty and staff, as well as community leaders, about the revised logo design that incorporates many of the ideas we heard from all of you.
To learn more about the branding project please
visit www.laguardia.edu/branding. If you would
like to participate in a branding discussion group,
please contact Susan Lyddon in our marketing and
communications department at ext 5061.
September 14th, 1:00 to 2:15pm
To better understand the thinking behind the
branding project, the research that has informed
the work, and the process that’s been undertaken,
all faculty and staff are welcome to attend the
College-wide Information Session on LaGuardia’s
Branding Project on Tuesday, September 14th
from 1:00 to 2:15 PM in Room E-242.
The Information Session also offers an opportunity
for you to ask questions about this work.
Please RSVP to Michelle Smalls in the Marketing
and Communications Department at michelles@
lagcc.cuny.edu by September 13th. Michelle can
also be reached at ext. 5060 for any questions.