• Business and Technology -
    Steinway Research Project
  • About - Business & Arts in Harmony: Steinway & Sons Concert


    LaGuardia Community College students push boundaries every day, both in and out of the classroom. Their passion, creativity, energy and hard work have transformed classroom learning into a showcase for the marriage of art and commerce: the Business and Arts in Harmony: Steinway & Sons Concert.

    With the guidance of innovative faculty, over 160 students in seven courses ranging from Business to Law to English used research and analysis skills to create this grand event that will enchant the entire College community and introduce Steinway & Sons to the hearts and minds of the next generation.

    Students from Business and Marketing classes diligently searched the LaGuardia and Wagner Archives’ Steinway & Sons Collection for primary sources to create background materials for the concert’s program, and a marketing plan that included advertising and promotion across all major media -print, electronic and digital. Their peers in English, Photography, Music and Communications courses joined in their efforts, helping each other to craft introductory speeches, brochures and ads; select music and capture the event on film.

    A boldly imaginative faculty, students willing to take risks to expand their knowledge, an amazingly versatile on-campus archival resource with a staff dedicated to its curricular integration and the premiere piano manufacturer of the “Instrument to the immortals,” represent a potent mix of energy and ambition that define the entire LaGuardia community.

     

LaGuardia Community College LaGuardia Community College 31-10 Thomson Ave. Long Island City, NY 11101 LaGuardia Community College 1-718-482-7200 LaGuardia Community College Map & Directions
Copyright © All Rights Reserved